The 26th China Beauty Expo was held in Shanghai

The 26th China Beauty Expo (CBE) was held in Pudong New International Expo Center in Shanghai from May 12 to 14, 2021. This is a trade event in China’s international beauty and cosmetics industry, and is also the best choice for many people in the industry to explore the Chinese market and even the international beauty and cosmetics industry.

CBE is the only top 100 global commercial exhibition in Asia and the first international beauty and cosmetics fair in the world. The exhibition covers the daily chemical products, professional beauty products, and the whole industry chain of upstream and downstream supply. The CBE includes three major theme exhibitions: cosmetics exhibition, professional beauty exhibition and beauty supply chain exhibition. It will carry more than ten tour shows in many countries and overseas countries, to create an in-depth publicity and global strategic layout throughout the year.

LPLUS joint exhibition at Unitopia star Arena

LPLUS Liangyuan packaging technology held the launching ceremony of “innovative packaging laboratory” together with Unilever incubation platform, UniExcubator. The two sides formally established a strategic partnership to carry out all-round cooperation in the field of innovative packaging.

LPLUS, as an exclusive packaging supplier, also participated in the Unitopia planet Pavilion of UniExcubator, and focused on the concept of its own brand and innovative technology in the three-day exhibition.

The joint exhibition was held in the E7 International Pavilion of the New International Expo Center. Besides the on-site visit, participants can also watch the live broadcast of the exhibition via the video Number ” Unitopia planet”. LPLUS opened a live broadcast on May 14, which introduced the business scope, technical means and brand concept of LPLUS in detail.

Unilever brand incubator

Unilever brand incubator, UniExcubator, was established in march2020, aiming to open up the brand incubation operation capability within the group and revitalize the new strength of Chinese local brands. Unitopia is its first IP brand, with the concept of “an ideal country for protecting life for exquisite egoists”.

The main purpose of the joint exhibition is to jointly promote innovation within the industry, create higher exposure for start-up brands and explore more new and sharp brands. Therefore, the joint exhibition will adopt the way of online and offline synchronization to build a fashion venue with a sense of future, and at the same time, it will conduct online online e-commerce live broadcast + online Red selection + founder recommendation for multiple exposures.