Fang Jianfeng, the hero of the story, is the chairman of Liangyuan Packaging Technology Co., Ltd. More than ten years ago, when he first arrived in Shanghai, he lived in Wanyuan Road. Since then, he founded Liangyuan Packaging in 2005 and started his own printing and packaging business. The company is named “Liangyuan” to show its adherence to “excellent quality” and “Do not forget your initiative mind”, which is the so-called “everything has its source”.

From the initial simple “marketing” and “service” to the establishment of its own production line to carry out production in 2014, and then to the completion and production of Ningbo liangyuan packaging technology co., ltd. in 2018, Fang jianfeng led liangyuan packaging out of a unique and differentiated way of operation, especially in the short five years since its inception.

In the past six months, Fang Jianfeng has been extremely busy. After Ningbo Liangyuan was successfully put into operation, how to make how google works’s strategy and business model make Shanghai and Ningbo companies conform to the development trend and make concerted progress has become the top priority haunting him.

Peter drucker, the father of modern management, once said: “The competition among enterprises today is no longer limited to products and talents, but more to business models.” Fang Jianfeng was deeply impressed. In his view, “whether it is cost efficiency or customer service, the current good source still has a lot of room for improvement. The promotion of these spaces comes from the business model and the positioning of enterprises. “

In fact, this is not the first time Liangyuan has systematically adjusted its strategy. As early as 2012, with the increasing overcapacity in the printing and packaging industry, it has accumulated for 7 years in the industry, clearly understood the customer’s pain points and has explored the good source of solutions. It has changed the previous business model of “marketing+service” at one stroke, promoted “technology” to the core position, formally established the enterprise mission of “persistently creating new value for customers” and targeted at “the leading packaging solution supplier in the industry”.

Insisting on differentiated management, positioning high end, carrying out lean production, devoting to research and development innovation, continuous improvement and optimization, since then, it has been a fast and steady growth.

Another seven years in a flash. In the past seven years, the first large local enterprise with a scale of 10 billion has emerged in China’s printing and packaging industry. The market concentration has been continuously improving, and “new species” of printing and packaging such as personalization, customization and intelligence have emerged one after another. At the same time, the impact of digital media, the turbulence of market demand, the rise in raw material prices, the scarcity of printing talents, and the difficulty in recruiting and employing enterprises have also become Damocles’ swords hanging over enterprises.

Fang Jianfeng, who highly praises “fine weather and roof repair”, has not been idle in recent years. Digital printing is booming. Liangyuan has yet to launch digital printing equipment, but the relevant talents and technical reserves have not dropped at all. As for the construction of automation and intelligence in the industry now in full swing, Fang Jianfeng even began to lay out the layout as early as 5 years ago, setting up a technical department, recruiting IT talents, and carrying out data online and comprehensive visual management. Now, as long as he turns on his cell phone and computer, he can know the production situation in the workshop in real time, and the production planning and management improvement based on this can be accurate and reliable.

“Liangyuan does not pursue high profits as its primary goal; In comparison, I prefer to make some future-related reserves under the premise of reasonable profit control. If it can be adjusted continuously during the “fine weather” and in the process of transformation, even if it cannot be achieved in one step, it will still be a strategic shortcut as long as it moves in the right direction. ” Fang Jianfeng thinks so, and it is indeed quite fruitful.

After half a year of deliberation, Liangyuan’s new business model has gradually taken shape. According to Fang Jianfeng’s introduction, in the future, the company will move towards “scale and focus differentiation”, “personalized customization” and “sustainable development”. In line with this, Shanghai Liangyuan will become a “marketing center, technology center, rapid response center, experience center, personalized customization center and differentiated manufacturing center” and Ningbo Liangyuan will assume the important task of large-scale manufacturing.

Fang Jianfeng especially emphasized the “sustainable development” of packaging. In the very month when the magazine was published, the “Regulations of Shanghai Municipality on Domestic Waste Management”, known as the “strictest waste classification system in history”, came into effect. By the end of 2020, after Shanghai, 46 big cities such as Beijing will also enforce garbage classification.

Indeed, in a modern society where consumption is booming, everything from food and beverages to general merchandise, household appliances and electronic products cannot be separated from packaging. According to reports, more than 1/3 of China’s municipal solid waste is packaging waste, and the volume of packaging waste accounts for 50% of solid waste. A “battle for survival” is already imminent.

We have always advocated that enterprises should bear good sources of social and environmental responsibilities and are determined to contribute their share here. “From a global perspective, the sustainable development of packaging is also the trend of future packaging development.” Fang Jianfeng said firmly.

The curtain of new development slowly opened. Liangyuan is ready to go.

When the direction is decided, will the matter be settled?

Obviously not. After many years of business experience, Fang Jianfeng has already explored a set of practical methodology to truly achieve “sound landing”.

In order to better serve customers, it is very important to understand their core needs and ensure smooth communication with customers. Most of Liangyuan’s customers are Fortune 500 companies such as L ‘Oré al and Colgate, and most of the Liangyuan team members connected with them also have working experience in Fortune 500 companies and foreign companies. What Fang Jianfeng likes is that they are able to communicate and connect seamlessly with customers in the culture, language and process they are familiar with.

It is also the norm for Liangyuan marketers to take shifts in customer companies. In this way, they can not only help Liangyuan to complete production with good quality and quantity, but also understand the development and needs of customers in the first place, helping Liangyuan to revise its development strategy and keep pace with customers all the time.

According to the suggestions of marketing personnel, Ningbo Liangyuan has also improved the decoration of the office building, turning the first floor into a “club for receiving customers”. With the company of coffee and tea, Ningbo Liangyuan will not leave home to complete the reception task, which is both environmentally friendly and relaxed.

Of course, it is not enough just to understand the needs of customers. Fang Jianfeng knows very well that in order to become a leading supplier of packaging solutions in the industry, only through continuous innovation, rapid response and exceeding customer needs can we win the first chance. This is evident from the innovative application of packaging launched by Liangyuan for a well-known daily chemical brand.

Previously, Liangyuan successfully introduced the “floating window” structure for toothbrush packaging through innovative research and development, and obtained patent certification. Different from the traditional toothbrush packaging structure of “plastic+back card”, the packaging with “floating window” structure can not only display the product in all directions, but also transmit the copy and design to consumers in multiple stands. Due to the improvement of process and materials, the comprehensive cost of customers has been reduced by about 30%, which has also helped customers to increase sales volume. Both face-saving and economical, which customer would not like such products?

“Innovation does not necessarily increase costs. On the contrary, the meaning it carries should be how to help customers save costs and how to make customers’ products more eye-catching and win the favor of the market. Our high-end customers have a high market share and a good reputation, which of course cannot be separated from the brand’s own quality, positioning and publicity. However, I believe that as a packaging provider, Liangyuan can always meet customers’ needs properly and has some effect on customers’ winning the market. “

“just right” is easier said than done. Take the technological process as an example, if the best materials are used, the cost will inevitably rise. However, if it is replaced by poor materials, it cannot meet the high standards of customers in purchasing and quality. At this time, the information construction that had been carried out with great efforts had come in handy. We can always find the “just right” point for customers and good sources by talking with data and analyzing based on data.

In line with the company’s strategy, Liangyuan also has clear quality policies (honesty, professionalism, innovation, excellence), environmental policies (law-abiding, energy saving, pollution prevention, sustainable development) and social responsibility policies.

Different from some enterprises, the construction of corporate culture is just a formality. The establishment of good sources is due to the full understanding of customer needs and the precise refinement of employee behavior. The company has clearly set the company’s management red line and clearly defined all kinds of behaviors, from the general manager down to the ordinary employees, which are uniformly standardized and strictly implemented.

Fang Jianfeng said, “We should not only look far, but also implement it properly.” Indeed, if the strategy cannot be implemented on the results and goals, it is empty talk. Fortunately, Fang Jianfeng, who deeply understands the meaning of this, worked step by step, steadily and steadily, and finally realized “implementation” by his ability, which made him the good source of today.

Those changes and the same

Whether it is the “anticipation” of “fine weather and roof repair” or the “establishment” of “sound landing”, Fang Jianfeng’s strong vigilance for “change” as an enterprise operator is ultimately demonstrated. In his speech, he repeatedly stressed that he should pay enough attention to changes.

“Chinese traditional culture emphasizes’ harmony between man and nature’, the basic meaning of which is to’ adapt to the environment’ to adapt to changes in the environment, and to change according to the changing environment. Otherwise, the results will be temporary. Everything is fragile in the face of change. “

“Today’s printing and packaging entrepreneurs are treading on thin ice and jittery. We cannot live yesterday and be complacent, but should live in the present and face the future. We must always maintain a state of mind of thinking of danger in times of peace, because once we break away from today’s wave of change and the storm of the times, we will certainly go downhill. “

Fang Jianfeng himself is constantly changing, both in character and management methods.

He heartily praised the Japanese enterprise culture of “not daring to be the first in the world.” Japan has over 50,000 100-year-old shops, all of which are too low-key to be low-key. All they think about is doing things well and to the utmost. ” Fang Jianfeng also practiced what he said, continuously improving his thinking mode and putting it into practice. It is his willingness to learn and keep improving. Friends who are familiar with him always like to listen to him about the latest experiences.

In terms of management methods, Fang Jianfeng believes that this is the most successful change he has made so far, from the initial pro-active approach to full authorization and good motivation. “Different stages of enterprise development, I need to be engaged in the work, bear different responsibilities. What we need to do now is to set up Liangyuan as a platform and continuously improve the company’s system and process so that like-minded people can struggle and shine in Liangyuan. “

Of course, there are also some things that have never changed.

For example, the persistence and persistence in planning the development direction of the enterprise.

French futurologist H Ruffer once put forward “Ruffer’s Law”, that is, without prediction activities, there is no freedom to make decisions. Effective prediction is the prerequisite for wise decisions. There is a similar expression in Sun Tzu’s Art of War: “If the husband does not fight but the temple is the winner, he must count as many as possible. If the temple is not the winner before the war, it must be a small one. More calculations win, less calculations fail, and the situation is worse than nothing! From this point of view, I can see the outcome. ” It can be said that making adequate preparations in advance is both a law of war and a law of commerce.

As far as Fang Jianfeng is concerned, planning well in advance seems to have become a natural habit to dissolve into the blood. Over the years, he has always used the closed-loop logic of “planning-integration-auditing-coaching” to guide Liangyuan’s daily work and personal life. Everything starts from planning, thinks a few steps about everything, and can always be arranged in an orderly way. No hurry, no delay, calm and leisurely, this is Fang Jianfeng’s impression on many people.

Another example is the emphasis on scientific management and corporate culture.

“I feel very lucky that from the very beginning of my career, I thought very clearly that I should respect science and abide by industry norms. Only through full analysis and scientific evaluation can we enjoy more lasting vitality. In the process of landing, if you do not rely on culture and do not clearly and accurately sort out your values, vision and mission, you will be quite passive and will not see tomorrow. “

Another example is to dig deep into the heart of the packaging industry.

Fang Jianfeng is particularly confident about the development prospect of the packaging industry. He described packaging as “a beacon of light for the product.” Although the daily life is very hard, Fang Jianfeng felt that “the sweet, the sour and the bitter, enjoy it”. Every time I turn around in the workshop, my inner sense of sureness will increase somewhat. “Looking at Liangyuan daily growing, I think only parents can truly understand this happiness and joy.”

However, Fang Jianfeng stressed that this sense of sureness must be based on the premise of “clear goals”. “This sense of joy, satisfaction and accomplishment comes from the dedication and correction towards the established goal.”

Some people admire Liang Yuan’s ability to recruit many outstanding talents, while others admire Fang Jianfeng’s mastery of printing and packaging technology. To this, Fang Jianfeng’s answer is simple but straight to the point, “the story behind this must have been a lot of walking and seeing in the industry, a lot of time and energy.

When Yao Yuan was founded, Fang Jianfeng also had countless sleepless nights on the machine. “There is no shortcut to manufacturing. There is only a craftsman’s spirit, which is realized step by step.” Fang Jianfeng said.

There are hills and valleys in the chest, and the wind and cloud are moving and stirring. In this wonderful era, in this beloved industry, Fang Jianfeng and Liangyuan people are walking hand in hand on the road to pursue their dreams.

Yes, the road is at your feet. Hope is not far away.